19 Things Successful People Do for a Social Media Strategy – via Forbes

A social media strategy is important for entrepreneurs, author-preneurs, and corporate folks alike. It’s been reported that 69% of adults use social media. Now, more than ever, it’s important to understand the keys for success. How do you build a brand and develop a following? Like face-to-face social interactions, social media interactions are also improved by being genuine, by speaking…

Perspective: Shaken, Not Stirred. Every normal, red-blooded dude wants to be like James Bond, and smell like him. A fragrance in advertising perspective.

Cool. Charismatic. Composed. The latest film in the James Bond franchise is Skyfall, and since I’m a Bond fan from way back, when I received a call from Robert Klara at Adweek, I welcomed the chance to speak to him about the James Bond 007 fragrance and how advertising perspectives have changed over time with regard to genders, aspirations, and what’s currently…